There is a habit in domain pricing of quoting the biggest sale you can find and working backwards from it. It makes for a persuasive paragraph and a useless price. So we pulled every .si sale in our tracker, sorted them, and looked at where the money actually sits.
The sample is 500 sales, every price from $25 to $84,000. The median is $1,499. The average is $4,022. That gap — nearly three times the median — is the whole story of this article in two numbers.
The distribution, band by band
| Price band | Sales | Share |
|---|---|---|
| Under $100 | 2 | 0.4% |
| $100 – $499 | 153 | 30.6% |
| $500 – $999 | 59 | 11.8% |
| $1,000 – $2,499 | 75 | 15.0% |
| $2,500 – $4,999 | 87 | 17.4% |
| $5,000 – $9,999 | 81 | 16.2% |
| $10,000 – $24,999 | 28 | 5.6% |
| $25,000 and up | 15 | 3.0% |
Two thirds of the market lives between $100 and $9,999. The sub-$500 band alone is a third of everything that trades. Above the line, 43 sales — 8.6% — carry a disproportionate share of the total value, which is exactly why they get quoted.
What the names above the line have in common
Read the top of the sample and a pattern appears immediately. chain.si at $84,000. life.si at $55,650. staffing.si and openrouter.si at $50,000 each. run.si at $34,999. gifts.si at $31,282. pure.si at $26,813.
Every one of them is a single dictionary word, a one-word category, or a brand a funded company was already using. None of them is a compound. None of them needed to be explained. A buyer who wants life.si does not weigh alternatives — the name is the product.
That is the first filter, and it is brutal. If your name needs a sentence to justify it, it is not competing above the line no matter how clean it looks in a listing.
What the 457 below look like
Below the line the reasons are more interesting. The $2,500 – $4,999 band, with 87 sales, is the busiest band in the whole sample. It is where a good two-syllable brand, a real industry word, or a name with genuine search volume lands when the buyer is a small company rather than a funded one.
The $1,000 – $2,499 band — 75 sales — is where most portfolio names belong. Clean, pronounceable, four to eight letters, no trademark trouble, no particular urgency. Those names sell. They just do not command a premium, because nothing about them is scarce.
And then there is the sub-$500 floor: 155 sales, 31% of the market. This is wholesale, liquidation, and end-of-portfolio selling. It is a real market with real buyers, and it is where a name goes when its owner wants liquidity more than a price.
Why the average is not your price
An average of $4,022 sounds encouraging until you notice it is pulled upward by fifteen sales above $25,000. Remove the top 43 and the mean of the remaining 457 drops into the low thousands. Anyone quoting the average as a target is quoting the top decile as if it were the middle.
The median — $1,499 — is the honest centre. Half the market clears it, half does not. If your name is better than half the market, you have a case for pricing above it. If you cannot say why in one sentence, you are asking a buyer to take your word for it.
Pricing against the right band
Start by placing the name in a band, then argue about position within it.
- Single dictionary word or one-word category, no trademark conflict: above the line. Price in the five figures and expect to wait.
- Clean two-syllable brand, four to eight letters, broad usability: the $1,000 – $4,999 middle. Price near the top of the band and offer a discount for speed.
- Compound, invented, or niche: $300 – $1,200. Sell to the one buyer who needs exactly that word.
- Anything you would struggle to spell on the phone: wholesale. Take the floor price and move on.
The mistake is not aiming high. It is aiming high with a name that belongs in the middle, waiting eighteen months, and then discounting — which teaches every buyer watching that your first price was fiction.
Where to take the evidence from
Two numbers decide the band faster than any opinion: how many other extensions the word is registered in, and whether there is a trademark conflict. A name registered across 30+ TLDs has proven demand for the string itself. A name with a live trademark in your buyer's category has a ceiling no marketing can raise.
Those two facts are checkable in minutes and they will move your price by an order of magnitude. The rest — the logo, the story, the landing page — decides whether you sell at the top of the band or the bottom of it.
The short version
8.6% of tracked .si sales clear $10,000. They are one-word names and category words with no substitute. The median sale is $1,499 and most names belong in the four-figure middle. Price the band you are actually in, then earn the step up with evidence a buyer can verify — extensions, trademark, search volume — rather than with a number you hope sounds serious.
Check a name while you are here.
Registry-accurate availability and a value range that shows its comparables — free, no account.
