worthly.si
Journal·Data·Oct 26, 2026·2 min read

Where .si sales actually happen: 461 recorded prices, venue by venue

We track every .si sale we can verify. Sorted by venue, the numbers say something uncomfortable: the marketplace with the most sales has the lowest average price, and the one with the fewest sales has the highest. Here is the full table and what it implies for where you list.

Where .si sales actually happen: 461 recorded prices, venue by venue

Our tracked sample is now 461 verified .si sales, averaging $4,026 with a range from $25 to $84,000. Total volume is one thing; the useful question is where those sales happened, because the venue determines who was bidding, how the name was presented, and how much of your price survives fees.

The venue table

VenueSalesAverageLowestHighest
Atom198$1,408$95$34,999
Not stated109$4,932$200$28,700
Sedo57$6,919$750$30,000
Spaceship29$10,792$500$84,000
Private22$2,925$500$23,000
Dynadot13$3,344$360$15,000
Fruits12$12,154$5,596$31,340

Read it twice before drawing a conclusion. Atom's 198 sales are 43% of the sample, and their average is barely a third of Sedo's. That does not mean Atom is a bad place to sell — it means Atom is where volume happens, including the long tail of $95 names that never appear on a sales list anywhere else.

Why the averages differ so much

Three effects explain almost all of the gap.

Selection. Sedo and Spaceship sales reach us through published lists and buyer reports; those tend to be the sales worth reporting. Atom's numbers include every completed auction, cheap ones included. A venue that publishes everything will always show a lower average than a venue that appears in the news.

Audience. Sedo and Spaceship carry buyers who arrived looking for domains. Atom carries buyers who arrived looking for a brand or a specific name. The second group pays less per name but converts far more often on modest names — which is exactly what most .si names are.

Fees and payout. A headline price is not what you keep. Every percentage point of commission is a percentage point of the sale, and a $1,400 sale is far more sensitive to it than a $30,000 one.

The top of the market is not the market

Forty of the 461 sales clear $10,000 — 8.7%. The ten largest, from chain.si at $84,000 down to stocks.si at $25,000, are all single dictionary or category words. If your name is not one of those, the top of this table describes a market you will not sell into, and the median near $3,600 is your reference point.

That distinction matters when you decide where to list. A $3,500 name on Spaceship may sit for a year waiting for a buyer who never arrives; the same name on Atom can clear in a week at a price that sounds disappointing until you compare it with twelve months of renewal fees.

What we do with our own names

We list the same names in more than one place only where the venues allow it, and we keep the price consistent so a buyer comparing them does not learn that we will settle lower. Where a name already has search interest, the venue matters less than the listing page: a clear price and a working card outperforms a premium venue with a vague listing.

The honest summary: use the high-volume venue to find the price, use the high-average venue to chase the ceiling, and never confuse the two averages with what your specific name can get.

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