Appraisal tools disagree with each other, and every one of them is right about something. Our own tracking now covers 71 appraised names with an average of $5468.0, and 13 of them sit in the strongest eligibility band. That is a lot of numbers for a market where the median sale is near $1500.0.
What an appraisal measures
Automated appraisal reads signals: length, syllable count, how many extensions of the same name are already registered, whether the root word appears in company databases, and whether a trademark conflict exists. Those signals correlate with demand. They do not measure demand, because demand is a person with a budget and a deadline.
Where appraisal earns its place
It is genuinely useful for two jobs. First, triage: with hundreds of names, appraisal ranks them so you work on the ones worth the effort. Second, sanity: when a price feels heroic, an independent number tells you whether the market agrees or whether you are negotiating with yourself.
Where it misleads
Appraisal has no idea that a specific company needs a specific word this quarter. It also cannot see a name's history — traffic, backlinks, a former business. Two names with identical scores can differ by a factor of five in what they actually fetch.
Our rule
Use the appraisal to decide which names to push and to set an opening position. Use observed sales in the same band to decide what to accept. When the two disagree, the sale wins, because the sale is the only number somebody paid.
Check a name while you are here.
Registry-accurate availability and a value range that shows its comparables — free, no account.
